From 2027 onwards, a new generation of 2D barcodes, such as QR codes, will be rolled out worldwide, driven by GS1. The classic linear barcode will gradually be phased out in retail and beyond. This opens the door to richer product information, better traceability and a stronger digital customer experience. At the same time, there is a need for systems that can quickly and consistently generate these codes and use them in packaging, catalogues and POS material, among other things, which is exactly where solutions such as EasyCatalog come in.
Why 2D barcodes are becoming the standard
2D barcodes such as QR codes and GS1 DataMatrix can contain significantly more data than traditional 1D barcodes. Batch numbers, expiry dates, serial numbers and web links can be combined in a single code. This makes them particularly suitable for stricter regulations, improved traceability and greater transparency towards consumers.
In addition, 2D codes are omnidirectionally scannable and more robust. They remain readable even when part of the code is damaged. This increases efficiency at the checkout, in warehouses and in logistics processes.
The GS1 ‘Sunrise 2027’ milestone
GS1 has set 2027 as the date by which 2D barcodes, such as QR codes powered by GS1 and GS1 DataMatrix, must be widely operational at the checkout and in other retail environments. During the transition period, GS1 recommends temporarily using linear barcodes and 2D codes together on packaging until all systems are fully compliant.
For businesses, this means that preparation is essential. Product data, PIM systems, packaging design, printed materials and scanners must be coordinated in a timely manner to ensure that 2027 does not become a last-minute stressful moment.
Added value for brands and retailers
With a GS1-compatible QR code, a single scan can both operate the cash register and give consumers access to extensive online product information. Think of ingredients, allergens, origin, sustainability, instructions for use, promotions or digital product passports, all via the same code.
What’s more, scans provide valuable insights into usage and interaction. This data can be used for marketing, supply chain optimisation and product development.
The role of EasyCatalog in this transition
To use 2D barcodes efficiently, a centralised and reliable product data source is crucial, along with a way to generate codes at scale and apply them correctly in all communication channels. EasyCatalog fits in logically here, by linking structured product data directly to automatic output for print and digital publications.
In practice, this means that 2D barcodes can be easily generated from product data and consistently applied in catalogues, price lists, technical data sheets, packaging designs and other POS materials, without manual work or separate tools.
Why start now, not in 2027?
Companies that are already experimenting with 2D barcodes today will have built up experience, stable processes and coordinated data and design flows by 2027. By automating the creation and placement of QR codes within existing publication processes, errors are avoided and the focus remains on content and strategy, not manual puzzle work.
Anyone who wants to prepare their product information for GS1’s 2D ‘Sunrise 2027’ would be wise to start taking steps now towards a strong product database and automated code generation. In this context, EasyCatalog is not an end in itself, but a logical tool within a future-oriented workflow.